Overview
What: Fossil is a fashion brand based in making stylized products but they lack a connection with their audience due to the transition to a more digital world.
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Why: Getting potential audiences to see themselves within their watch.
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How: We created an intergrated campaign combing print, socials, and radio. A watch should be viewed as an accessory personally chosen to showcase you, the individual.
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Social
Radio
fossil_watches_radio_.mp3 |