Overview
What: Experiential campaign to position Six Flags as a park that encourages you to face your fears.
|
Why: Six Flags amusement parks have faced recent backlash regarding their public image. Ticket sales have plummeted since the pandemic and the organization is looking to build a diverse clientele.
|
How: My team created a campaign that includes collectible cards you can earn from going on specific rides. With these cards , you can win limited-edition merch acquired through the Six Flags app.
|