Overview:
What: An immersive campaign that positions Hotel Greene as a strange yet regal twist to mini golf.
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Why: While Hotel Greene portrays itself as a pretentious hotel, most don't understand that it's actually High-Faultline mini-golf.
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How: My team created a campaign to bridge the gap of confusion between the brand and its targeted audience. With the goal of creating an incentive for people to submit hidden key chains to gain access to secret menu items.
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